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~isPartOf:"Applied economics letters"
~isPartOf:"Journal of marketing communications"
~subject:"Cultural identity"
~subject:"Fernsehen"
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Applied economics letters
Journal of marketing communications
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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International journal of sport finance
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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American economic journal : a journal of the American Economic Association
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Communicating in Canada's past : essays in media history ; [... the Canadian Media History Conference held at Ryerson University in 2006, ...]
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How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
Saved in:
2
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
3
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
4
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
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