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~isPartOf:"Applied economics letters"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Fan, Jia"
~subject:"Field research"
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Applied economics letters
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.
;
Fan, Jia
;
Gulati, Rohit
;
Venkat, P.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
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