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~isPartOf:"Applied economics letters"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Boissieu, Élodie de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
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Consumer behaviour
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Credibility
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Emotion
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Emotions
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Glaubwürdigkeit
1
Internet marketing
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Luxury brands
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Luxury goods
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Markenführung
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Online-Marketing
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Perceived Humanness
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Perception
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Robot
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Roboter
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Social Media Influencers
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Boissieu, Élodie de
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Applied economics letters
Technological forecasting & social change : an international journal
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Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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