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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
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Search: subject_exact:"Cause marketing"
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Advertising effects
Cause-Related Marketing
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Approaches to financing social entrepreneurship
European Sport management quarterly : ESMQ
International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
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International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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AMS review : official publication of the Academy of Marketing Science
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Communicating corporate social responsibility : perspectives and practice
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Corporate communications : an international journal
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European journal of management and business economics : EJM&BE
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European journal of marketing
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Green advertising and the reluctant consumer
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International journal of contemporary hospitality management
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International journal of islamic marketing and branding
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Sport management review
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The journal of applied business research
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The journal of business strategy
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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