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~isPartOf:"Arbeidsnotat / Samfunns- og næringslivsforskning AS"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Internet marketing"
~subject:"Marktstruktur"
~subject:"Social web"
~type_genre:"Non-commercial literature"
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Internet marketing
Marktstruktur
Social web
Digital platform
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Digitale Plattform
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Network economics
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Netzwerkökonomik
3
Competition
2
Online Communities
2
Platform
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Social Web
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Wettbewerb
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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Online-Marketing
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Target group
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Two-sided markets
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Viral marketing
1
Virales Marketing
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Werbung
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Zielgruppe
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consumer multi-homing
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digital platforms
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incremental pricing
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targeted advertising
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Nagaraj, Abhishek
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Piezunka, Henning
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Evensen, Charlotte Bjørnhaug
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Haugen, Atle
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
Faculty & research / Insead : working paper series
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16
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9
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6
NBER working paper series
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4
JRC digital economy working paper
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Consumer science : Diskussionsbeitrag Nr. ...
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The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012643061
Saved in:
2
Deterring the new, motivating the established : the divergent effect of platform competition on member contributions in digital mapping communities
Nagaraj, Abhishek
;
Piezunka, Henning
-
2018
-
(Revised version of 2017/67/EFE
Persistent link: https://www.econbiz.de/10012039962
Saved in:
3
Motivating the established, deterring the new : the divergent effect of platform competition on member contributions in digital mapping communities
Nagaraj, Abhishek
;
Piezunka, Henning
-
2017
Persistent link: https://www.econbiz.de/10011975651
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