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~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Dissertations from the International Graduate School of Management and Industrial Engineering"
~isPartOf:"Journal of marketing"
~isPartOf:"Linköping studies in science and technology"
~person:"Kowalkowski, Christian"
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Beziehungsmarketing
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Bundling strategy
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Kowalkowski, Christian
Grewal, Rajdeep
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Dissertations from the International Graduate School of Management and Industrial Engineering
Journal of marketing
Linköping studies in science and technology
The journal of business & industrial marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
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International journal of business environment : IJBE
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Journal of business market management : JBM
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Journal of business-to-business marketing
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Journal of service management
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Managing the industrial service function
Kowalkowski, Christian
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2008
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