//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
4
Marketing management
3
Marketingmanagement
3
Brand management
2
Computerspiel
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Markenführung
2
Markenpolitik
2
Social Web
2
Social web
2
Video game
2
Virtual reality
2
Virtuelle Realität
2
Bekanntheit
1
Bioeconomics
1
Bioökonomik
1
Comparison
1
Deutschland
1
Environmental organization
1
Germany
1
History of economic thought
1
Innovation management
1
Innovationsmanagement
1
Lieferkette
1
Markenartikel
1
Marketing theory
1
Marketingtheorie
1
Meinungsforschung
1
Mitteldeutschland
1
Naturschutzorganisation
1
Naturschutzverein
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Opinion poll
1
Paradigmenwechsel
1
Place marketing
1
Region
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Umfrage
1
Language
All
German
4
English
2
Author
All
Kirchgeorg, Manfred
4
Jung, Kathrin
2
Hagedorn, Anja
1
Kreller, Peggy
1
Lichtenberg, Andrej
1
Meffert, Heribert
1
Rudolph, Katja
1
more ...
less ...
Institution
All
Handelshochschule Leipzig
1
Published in...
All
Arbeitspapier / HHL, Leipzig Graduate School of Management
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
203
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Marketing intelligence & planning
116
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
106
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Clusterprozesse in der Bioökonomie : eine Bestandsaufnahme in den Bereichen Logistik- und Supply Chain Management, Innovations-, Marketing und Clustermanagement von ausgewählten Bi...
Lichtenberg, Andrej
;
Hagedorn, Anja
;
Rudolph, Katja
-
2015
Persistent link: https://www.econbiz.de/10011431623
Saved in:
2
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
Saved in:
3
Etablierung von Marken im Regionenmarketing : eine vergleichende Analyse der Regionennamen "Mitteldeutschland" und "Ruhrgebiet" auf der Grundlage einer repräsentativen Studie
Kirchgeorg, Manfred
;
Kreller, Peggy
-
2000
Persistent link: https://www.econbiz.de/10013420287
Saved in:
4
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10013420398
Saved in:
5
Markenpolitik für Natur- und Umweltschutzorganisationen
Kirchgeorg, Manfred
-
2003
Persistent link: https://www.econbiz.de/10013420401
Saved in:
6
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->