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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Foundations and trends in marketing : FTMKT"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Marketingmanagement"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Foundations and trends in marketing : FTMKT
Working paper / National Bureau of Economic Research, Inc.
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Der vergleichende Warentest als Herausforderung für das strategische Marketing von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
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1984
Persistent link: https://www.econbiz.de/10013451841
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