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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~language:"deu"
~person:"Neumann, Marcus M."
~person:"Rudolph, Thomas"
~person:"Wiedmann, Klaus-Peter"
~subject:"Deutschland <Bundesrepublik>"
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Aktuelle Tendenzen im Verbraucherverhalten : zur Bedeutung d. "Lust auf Genuß-Welle"
Wiedmann, Klaus-Peter
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1986
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2., erw. Fassung
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