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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Marketing
17
Theorie
6
Theory
6
Deutschland
5
Germany
4
Öffentlichkeitsarbeit
4
Absatz
3
Marketingforschung
3
Public relations
3
Strategisches Management
3
Unternehmen
3
Ökologie
3
Absatzpolitik
2
Consumer behaviour
2
Deutschland <Bundesrepublik>
2
Gesellschaft
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Neuronales Netz
2
Soziomarketing
2
Umweltbezogenes Management
2
Verbraucher
2
Verbraucherverhalten
2
1987-2000
1
Automotive market
1
Choice of transport mode
1
Cluster analysis
1
Clusteranalyse
1
Communication
1
Consumer advice
1
Early warning system
1
Elektrisches Haushaltsgerät
1
Environmental management
1
Expert system
1
Expertensystem
1
Fortschritt
1
Frühwarnsystem
1
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Arbeitspapier
2
Graue Literatur
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Non-commercial literature
2
Working Paper
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German
2
Author
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bauer, Hans H.
1
Fritz, Wolfgang
1
Förster, Friedrich
1
Herrmann, Andreas
1
Homberg, Federico
1
Jost, Arnim
1
Kirstges, Torsten
1
Krupp, Walter
1
Raffée, Hans
1
Thiess, Michael
1
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Schriftenreihe Marketing, Management
13
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Schriftenreihe Marketing Management
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
2
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1
Dialog und Kooperation mit Konsumenten : theoretische Grundlagen, Gestaltungsperspektiven und Ergebnisse einer empirischen Untersuchung im Bereich Haushaltsgeräte
Jost, Arnim
-
1993
Persistent link: https://www.econbiz.de/10013416593
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2
Aktuelle Tendenzen im Verbraucherverhalten : zur Bedeutung d. "Lust auf Genuß-Welle"
Wiedmann, Klaus-Peter
-
1986
-
2., erw. Fassung
Persistent link: https://www.econbiz.de/10013416630
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