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~isPartOf:"Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster"
~language:"deu"
~person:"Acharya, Viral V."
~person:"Asongu, Simplice A."
~person:"Corsten, Hans"
~person:"Heidorn, Thomas"
~person:"Huber, Frank"
~person:"Meffert, Heribert"
~person:"Stulz, René M."
~source:"econis"
~subject:"Direktmarketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Non-commercial literature"
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Direktmarketing
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Acharya, Viral V.
Asongu, Simplice A.
Corsten, Hans
Heidorn, Thomas
Huber, Frank
Meffert, Heribert
Stulz, René M.
Münstermann, Matthias
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Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
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ECONIS (ZBW)
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Relational Branding : beziehungsorientierte Markenführung als Aufgabe des Direktmarketing
Meffert, Heribert
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2002
Persistent link: https://www.econbiz.de/10001774738
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