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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~subject:"Distribution channel"
~subject:"Lackindustrie"
~subject:"Paint industry"
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Lackindustrie
Paint industry
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BASF Coatings AG
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Bertelsmann AG
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Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
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Moderne Budgetierung umsetzen : [Konzept und Praxisbeispiele zur modernen Budgetierung ; rollierende Planung in volatilen Märkten ; erfolgreiche Anwendung in der Konzernplanung ; Auswahl und Einsatz geeigneter BI-Software]
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Vertriebsmanagement im Wandel : Strategien im Spannungsfeld zwischen klassischem Vertrieb und E-Commerce ; Dokumentation des 40. Münsteraner Führungsgesprächs vom 1./2. Februar 200...
Meffert, Heribert
(
contributor
);
Backhaus, Klaus
(
contributor
)
-
2001
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