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~isPartOf:"Arbeitspapiere der Nordakademie"
~isPartOf:"Lund studies in economics and management"
~subject:"Social group"
~subject:"Supplier relationship management"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
~type_genre:"Non-commercial literature"
~type_genre:"Umfrage"
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Arbeitspapiere der Nordakademie
Lund studies in economics and management
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
-
2010
Persistent link: https://www.econbiz.de/10003975633
Saved in:
2
Tracing the drivers of B2B brand strength and value
Persson, Niklas
-
2010
Persistent link: https://www.econbiz.de/10003961599
Saved in:
3
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
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