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~isPartOf:"Arbeitspapiere der Nordakademie"
~isPartOf:"Lund studies in economics and management"
~subject:"Social group"
~subject:"Supplier relationship management"
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Arbeitspapiere der Nordakademie
Lund studies in economics and management
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of business & industrial marketing
10
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8
Journal of retailing and consumer services
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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ECONIS (ZBW)
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
-
2010
Persistent link: https://www.econbiz.de/10003975633
Saved in:
2
Tracing the drivers of B2B brand strength and value
Persson, Niklas
-
2010
Persistent link: https://www.econbiz.de/10003961599
Saved in:
3
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
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