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~isPartOf:"Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing"
~language:"eng"
~subject:"Customer value"
~subject:"Germany"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Customer value
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Becker, Jan U.
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
The journal of business & industrial marketing
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Applied Marketing Science /Angewandte Marketingforschung
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Customer-centric marketing strategies : tools for building organizational performance
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E-business managerial aspects, solutions and case studies
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European journal of marketing : EJM
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Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on mobile marketing management
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Handbook of social media management : value chain and business models in changing media markets
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International journal of quality and service sciences
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Journal of air transport management
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Journal of marketing channels : ... distribution systems, strategy, and management
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Revisiting the use of customer information for CRM
Reimer, Kerstin
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Becker, Jan U.
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2011
Persistent link: https://www.econbiz.de/10009504199
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