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~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Bildende Kunst"
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Arts and the market
Marketing intelligence & planning
Journal of cultural economics
80
International journal of arts management
59
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27
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17
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Handbook of the economics of art and culture ; Vol. 1
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ECONIS (ZBW)
17
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1
"Audience exchange" : cultivating peer-to-peer dialogue at unfamiliar arts events
Pitts, Stephanie
;
Gross, Jonathan
- In:
Arts and the market
7
(
2017
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10011721942
Saved in:
2
An evaluation of performance arts in generating business value
Harwood, Tracy
;
Smith, Sophy
- In:
Arts and the market
7
(
2017
)
1
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011721946
Saved in:
3
Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina
;
Beldad, Ardion D.
;
Langenhorst, Nienke …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
Saved in:
4
A sensemaking perspective on arts sponsorship decisions
Daellenbach, Kate
;
Zander, Lena
;
Thirkell, Peter
- In:
Arts and the market
6
(
2016
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10011580967
Saved in:
5
Segmentation of infrequent performing arts consumers
Kolhede, Eric John
;
Gomez-Arias, J. Tomas
- In:
Arts and the market
6
(
2016
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10011580971
Saved in:
6
eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea
;
Poellmann, Lorenz
- In:
Arts and the market
6
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
Saved in:
7
Personality and interest in the visual arts
Bachleda, Catherine L.
;
Bennani, Asmae
- In:
Arts and the market
6
(
2016
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10011552838
Saved in:
8
Increasing loyalty in the arts by bundling consumer benefits
Hall, Emma
;
Binney, Wayne
;
Vieceli, Julian
- In:
Arts and the market
6
(
2016
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10011552859
Saved in:
9
Communicating an arts foundation's values : sights, sounds and social media
Wilks, Linda
- In:
Arts and the market
6
(
2016
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011553084
Saved in:
10
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
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