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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Arts marketing : an international journal ; AM
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
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eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea
;
Poellmann, Lorenz
- In:
Arts and the market
6
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
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Production and marketing of art in China : Traveling the long, hard road from industrial art to high art
Dholakia, Ruby R.
;
Duan, Jingyi
;
Dholakia, Nikhhilesh
- In:
Arts and the market
5
(
2015
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011431955
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