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Search: subject_exact:"Schauspiel"
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Theater
6
Theatre
6
Arts
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Kunst
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Consumer behaviour
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4
Performing arts
3
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Beziehungsmarketing
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Harwood, Tracy
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Hausmann, Andrea
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Arts and the market
Journal of cultural economics
48
International journal of arts management
25
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
9
Applied economics
6
Applied economics letters
5
Europäische Hochschulschriften / 5
5
Arts marketing : an international journal ; AM
4
Discussion papers / Department of Economics, University of Saarland
4
International journal of nonprofit and voluntary sector marketing
4
Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
3
Betriebswirtschaftliche Forschung und Praxis : BFuP
3
Diskussionsbeiträge des Instituts für Management
3
Economics working paper
3
Economics, management and financial markets
3
Organization : the critical journal of organization, theory and society
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
SpringerLink / Bücher
3
The Keynes papers [Mikroform]
3
Academy of Management journal : AMJ
2
Courrier hebdomadaire / Centre de Recherche et d'Information Socio-Politiques
2
Creativity and the contemporary economy Niina Koivunen ... (eds.)
2
Cultural initiatives for sustainable development : management, participation and entrepreneurship in the cultural and creative sector
2
Duisburger volkswirtschaftliche Schriften
2
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
2
Entrepreneurship, theory and practice : ET & P
2
European research studies
2
Handbook of the economics of art and culture : volume 1
2
Higher School of Economics Research Paper
2
International journal of Indian culture and business management : IJICBM
2
International journal of project management : the journal of The International Project Management Association
2
International review of economics : RISEC
2
Journal of behavioral economics
2
Journal of cultural management and cultural policy
2
Journal of international development : the journal of the Development Studies Association
2
Journal of management inquiry
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
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ECONIS (ZBW)
6
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1
An evaluation of performance arts in generating business value
Harwood, Tracy
;
Smith, Sophy
- In:
Arts and the market
7
(
2017
)
1
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011721946
Saved in:
2
Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina
;
Beldad, Ardion D.
;
Langenhorst, Nienke …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
Saved in:
3
Segmentation of infrequent performing arts consumers
Kolhede, Eric John
;
Gomez-Arias, J. Tomas
- In:
Arts and the market
6
(
2016
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10011580971
Saved in:
4
eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea
;
Poellmann, Lorenz
- In:
Arts and the market
6
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
Saved in:
5
Increasing loyalty in the arts by bundling consumer benefits
Hall, Emma
;
Binney, Wayne
;
Vieceli, Julian
- In:
Arts and the market
6
(
2016
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10011552859
Saved in:
6
Comparing the persuasiveness and professionalism of newspaper, blog, and social media sources of information in marketing and reviewing theatre
Warne, Russell Thomas
;
Drake-Brooks, Malisa M.
- In:
Arts and the market
6
(
2016
)
2
,
pp. 166-186
Persistent link: https://www.econbiz.de/10011552869
Saved in:
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