Haryati Shaikh Ali, Siti; Oly Ndubisi, Nelson - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 2, pp. 135-151
Purpose – Consequent upon the intense competitive nature of today's business environment, service businesses are seeking for the most creative but effective means of attracting and retaining customers. One of the ways is to build quality relationship via interpersonal relationship with...