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~isPartOf:"Asia Pacific Journal of Marketing and Logistics"
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Asia Pacific Journal of Marketing and Logistics
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How consumer mindsets in ethnic Chinese societies affect the intention to buy Fair Trade products
Yen, Ghi-Feng
;
Wang, Ru-Yu
;
Yang, Hsin-Ti
- In:
Asia Pacific Journal of Marketing and Logistics
29
(
2017
)
3
,
pp. 553-568
reciprocal causation model in
social
cognitive
theory
(Bandura, 1986). The primary factors that influence ethical consumption …
Persistent link: https://www.econbiz.de/10014675257
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