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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
24
Brand management
8
Markenführung
8
Fashion
6
Luxury goods
6
Luxusgüter
6
Mode
6
Bibliometrics
5
Bibliometrie
5
Relationship marketing
5
Brand image
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Online-Handel
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27
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Article in journal
Aufsatz in Zeitschrift
Conference paper
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Woodside, Arch G.
11
Septianto, Felix
10
Thaichon, Park
10
Yi, Youjae
9
Eastman, Jacqueline Kilsheimer
8
Hollebeek, Linda D.
8
Kim, Jungkeun
8
Quach, Sara
8
Barnes, Bradley R.
7
Bruwer, Johan
7
Felix, Reto
7
Iyer, Rajesh
7
Liu, Matthew Tingchi
7
Olsen, Svein O.
7
Arli, Denni
6
Chan, Eugene Y.
6
Christodoulides, George
6
Fam, Kim Shyan
6
Lowe, Ben
6
Ndubisi, Nelson Oly
6
Shoham, Aviv
6
Wang, Cheng Lu
6
Cheng, Julian Ming Sung
5
Chiu, Weisheng
5
Das, Gopal
5
Grewal, Dhruv
5
Guzman, Francisco
5
Ha, Hong Youl
5
Han, C. M.
5
Jain, Varsha
5
Jebarajakirthy, Charles
5
Lim, Weng Marc
5
Lysonski, Steven
5
Magnusson, Peter
5
Park, Jooyoung
5
Pitt, Leyland F.
5
Ruyter, Ko de
5
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of consumer behaviour
Psychology & marketing
The journal of consumer marketing
Journal of business research : JBR
77
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
16
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
The journal of services marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
27
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1
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10
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27
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date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
The bright side of online consumer behavior : continuance intention for mobile payments
Purohit, Sonal
;
Arora, Rakhi
;
Paul, Justin
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 523-542
Persistent link: https://www.econbiz.de/10013275506
Saved in:
8
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
9
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
10
Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh
;
Paul, Justin
;
Baber, Ruturaj
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
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