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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Hofacker, Charles F."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Matthew Tingchi"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Asia-Pacific region"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Marketing"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Asia-Pacific region
Beziehungsmarketing
Consumer behaviour
Indien
Marketing
World
Konsumentenverhalten
27
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Relationship marketing
6
Designation of origin
5
Fashion
5
Herkunftsbezeichnung
5
Mode
5
Social Web
5
Social web
5
Bibliometrics
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Bibliometrie
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Internet marketing
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Online-Marketing
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Brand
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Globalisierung
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Globalization
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Internationales Marketing
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Macau
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Markenartikel
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Mobile communications
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Vertrauen
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Welt
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Asiatisch-pazifischer Raum
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24
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32
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Article in journal
Aufsatz in Zeitschrift
Conference paper
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1
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English
Spanish
Author
All
Beatty, Sharon E.
Cleveland, Mark
Hofacker, Charles F.
Kim, Kyung Hoon
Ko, Eunju
Liu, Matthew Tingchi
Paul, Justin
Roy, Sanjit
Rowley, Chris
31
Bruwer, Johan
7
Olsen, Svein O.
7
Septianto, Felix
7
Thaichon, Park
7
Barnes, Bradley R.
6
Cheng, Julian Ming Sung
6
Fam, Kim Shyan
6
Oh, Ingyu
6
Seo, Yuri
6
Wang, Cheng Lu
6
Arli, Denni
5
Christodoulides, George
5
Guzman, Francisco
5
Ha, Hong Youl
5
Han, C. M.
5
Lysonski, Steven
5
Magnusson, Peter
5
Papadopoulos, Nicolas G.
5
Peltier, James
5
Pereira, Vijay
5
Sarkar, Abhigyan
5
Vrontis, Demetris
5
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Castaño, Raquel
4
Chan, Kara
4
Chiu, Weisheng
4
Chu, Rongwei
4
Cui, Geng
4
Diamantopoulos, Adamantios
4
Durvasula, Srinivas
4
Felix, Reto
4
He, Jiaxun
4
Ho Huy Tuu
4
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
17
Journal of strategic marketing
8
The journal of services marketing
7
Psychology & marketing
6
European management journal
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
International journal of market research
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing theory and practice : JMTP
2
Journal of the Academy of Marketing Science
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Direct marketing : an international journal
1
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Source
All
ECONIS (ZBW)
33
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1
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10
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33
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date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
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