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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cheng, Julian Ming Sung"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Nguyen, Ninh"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Consumer behaviour
29
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Beziehungsmarketing
10
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Brand image
8
Brand management
8
Markenführung
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Markenimage
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Emerging economies
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Beatty, Sharon E.
Cheng, Julian Ming Sung
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Nguyen, Ninh
Paul, Justin
Roy, Sanjit
Rowley, Chris
82
Warner, Malcolm
34
Oh, Ingyu
18
Thaichon, Park
18
Rasiah, Rajah
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Vrontis, Demetris
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Liu, Matthew Tingchi
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Melewar, T. C.
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Septianto, Felix
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Bang, Nguyen
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Gilmore, Audrey
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Quach, Sara
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Zhu, Ying
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Barnes, Bradley R.
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Cadogan, John W.
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Ozuem, Wilson
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Simkin, Lyndon
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Frazer, Lorelle
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Ha, Hong Youl
8
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of strategic marketing
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
115
Journal of retailing and consumer services
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
European management journal
9
International journal of consumer studies
9
Journal of marketing theory and practice
8
Psychology & marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
International journal of hospitality management
7
Technological forecasting & social change : an international journal
7
Business strategy and the environment
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Journal of service research : JSR
6
The journal of services marketing
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International business review : the official journal of the European International Business Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of international marketing
4
Marketing intelligence & planning
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
International journal of market research
3
Journal of East-West business
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Journal of consumer behaviour
3
Journal of global fashion marketing : JGfM
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service theory and practice
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Journal of the Academy of Marketing Science
3
Small business economics : an international journal
3
The International trade journal
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The international journal of bank marketing : IJBM
3
The service industries journal
3
Thunderbird international business review
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Tourism management perspectives : TMP
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British journal of management : BJM
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ECONIS (ZBW)
45
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1
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10
of
45
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date (newest first)
date (oldest first)
1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
Unrestricted tobacco marketing prompts young adults to smoke in an emerging market : a study of emotional responses
Thi Bach Yen Tran
;
Nguyen, Ninh
;
Greenland, Steven
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014553341
Saved in:
3
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
6
Consumers' perceived value and use intention of cashless payment in the physical distancing context : evidence from an Asian emerging market
Wang, Jianming
;
Nguyen, Ninh
;
Jiang, Xinru
;
Nguyen …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1513-1531
Persistent link: https://www.econbiz.de/10014286067
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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