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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cheng, Julian Ming Sung"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Oh, Ingyu"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
20
Konsumentenverhalten
20
China
10
South Korea
10
Südkorea
10
Asia-Pacific region
6
Asiatisch-pazifischer Raum
6
Brand image
6
Brand management
6
Führungsstil
6
Globalisierung
6
Globalization
6
Innovation
6
Leadership style
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Markenführung
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leadership
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innovation
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Beatty, Sharon E.
Cheng, Julian Ming Sung
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Oh, Ingyu
Paul, Justin
Roy, Sanjit
Rowley, Chris
85
Warner, Malcolm
34
Rasiah, Rajah
17
Liu, Matthew Tingchi
14
Vrontis, Demetris
14
Septianto, Felix
13
Barnes, Bradley R.
11
Melewar, T. C.
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Zhu, Ying
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Cadogan, John W.
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Thaichon, Park
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Fam, Kim Shyan
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Fitzgerald, Robert
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Wang, Cheng Lu
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Bruwer, Johan
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Chan, Kara
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Ha, Hong Youl
8
Olsen, Svein O.
8
Quach, Sara
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Seo, Yuri
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Shoham, Aviv
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Bang, Nguyen
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Lee, Nick
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Magnusson, Peter
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Papadopoulos, Nicolas G.
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Pereira, Vijay
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Selvarajah, Christopher T.
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Thrassou, Alkis
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Yuliani Suseno
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Christofi, Michael
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Chung, Henry F. L.
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Cui, Annie Peng
6
Ishikawa, Jun
6
Khan, Huda
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6
Park, Byung Il
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
114
Journal of retailing and consumer services
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of strategic marketing
10
European management journal
9
International journal of consumer studies
8
Journal of marketing theory and practice
8
Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the quarterly review of marketing communications
7
Technological forecasting & social change : an international journal
7
International journal of advertising : the review of marketing communications
6
International journal of hospitality management
6
Journal of service research : JSR
6
The journal of services marketing
6
International business review : the official journal of the European International Business Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Business strategy and the environment
4
Journal of international marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
International journal of market research
3
Journal of East-West business
3
Journal of consumer behaviour
3
Journal of global fashion marketing : JGfM
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service theory and practice
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Small business economics : an international journal
3
The International trade journal
3
The international journal of bank marketing : IJBM
3
The service industries journal
3
Thunderbird international business review
3
British journal of management : BJM
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
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ECONIS (ZBW)
48
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1
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10
of
48
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date (oldest first)
1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Alibaba and Coupang in the spotlight
Kling, Gerhard
;
Oh, Ingyu
;
Rowley, Chris
- In:
Asia Pacific business review
29
(
2023
)
2
,
pp. 267-278
Persistent link: https://www.econbiz.de/10014289487
Saved in:
4
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
5
Developments in key aspects of business and management in the Asia Pacific : human resources, leadership, ethics and entrepreneurship
Rowley, Chris
;
Oh, Ingyu
- In:
Asia Pacific business review
29
(
2023
)
3
,
pp. 463-478
Persistent link: https://www.econbiz.de/10014320719
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
Gendered melancholia as cultural branding : fandom participation in the K-pop community
Oh, Ingyu
;
Kim, Kyeong-Jun
- In:
Asia Pacific business review
29
(
2023
)
5
,
pp. 1300-1323
Persistent link: https://www.econbiz.de/10014426227
Saved in:
8
The globalization of postcolonial pop music : putting the success of the K-pop industries into theoretical perspectives
Lopes, Paul
;
Oh, Ingyu
;
Pyun, Lynn
- In:
Asia Pacific business review
29
(
2023
)
5
,
pp. 1243-1250
Persistent link: https://www.econbiz.de/10014426225
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Innovation and entrepreneurship in East Asia during the digital era : post-pandemic prospects
Shan, Biaoan
;
Oh, Ingyu
;
Rowley, Chris
- In:
Asia Pacific business review
29
(
2023
)
4
,
pp. 843-851
Persistent link: https://www.econbiz.de/10014423697
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