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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cheng, Julian Ming Sung"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Asia-Pacific region"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Flow experience"
~subject:"Indien"
~subject:"Online retailing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Asia-Pacific region
Beziehungsmarketing
Consumer behaviour
Flow experience
Indien
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Konsumentenverhalten
20
Brand image
6
Brand management
6
Markenführung
6
Markenimage
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Mode
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Beatty, Sharon E.
Cheng, Julian Ming Sung
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Rowley, Chris
30
Bruwer, Johan
7
Olsen, Svein O.
7
Septianto, Felix
7
Thaichon, Park
7
Fam, Kim Shyan
6
Liu, Matthew Tingchi
6
Seo, Yuri
6
Arli, Denni
5
Barnes, Bradley R.
5
Christodoulides, George
5
Guzman, Francisco
5
Ha, Hong Youl
5
Han, C. M.
5
Lysonski, Steven
5
Magnusson, Peter
5
Sarkar, Abhigyan
5
Wang, Cheng Lu
5
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Castaño, Raquel
4
Chan, Kara
4
Chiu, Weisheng
4
Chu, Rongwei
4
Cui, Annie Peng
4
Cui, Geng
4
Diamantopoulos, Adamantios
4
Durvasula, Srinivas
4
Felix, Reto
4
He, Jiaxun
4
Ho Huy Tuu
4
Iyer, Rajesh
4
Lee, Richard
4
Lowe, Ben
4
Manika, Danae
4
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
73
Journal of retailing and consumer services
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of strategic marketing
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of service research : JSR
5
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
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European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
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ECONIS (ZBW)
25
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21
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
22
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
23
Consumer behavior and purchase intention for organic food
Paul, Justin
;
Rana, Jyoti
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 412-422
Persistent link: https://www.econbiz.de/10009681531
Saved in:
24
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
25
Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung
;
Wang, Edward Shih-tse
;
Lin, …
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
Saved in:
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