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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing"
~isPartOf:"European management review : EMR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Prentice, Catherine"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand image
Consumer behaviour
Cultural identity
Indien
Konsumentenverhalten
Retail trade
Relationship marketing
42
Beziehungsmarketing
41
Brand management
36
Markenführung
36
Luxury goods
25
Luxusgüter
25
Dienstleistungsqualität
23
Service quality
23
Customer satisfaction
22
Kundenzufriedenheit
22
Fashion
18
Markenimage
18
Mode
18
Social Web
18
Social web
18
Brand
16
Kulturelle Identität
16
Internet marketing
15
Markenartikel
15
Online-Marketing
15
Marketing management
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Marketingmanagement
14
Globalization
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Bibliometrics
12
Bibliometrie
12
Globalisierung
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Customer value
10
Gambling
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Glücksspiel
10
Kundenwert
10
Customer integration
9
Kundenintegration
9
Personality psychology
9
Persönlichkeitspsychologie
9
Satisfaction
9
Digitalisierung
8
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85
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1
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Article
115
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
117
Konferenzbeitrag
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
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Language
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English
117
Author
All
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Prentice, Catherine
Roy, Sanjit
Seo, Yuri
Laroche, Michel
32
Septianto, Felix
29
Pantano, Eleonora
26
Dwivedi, Yogesh Kumar
21
Park, Jungkun
20
Chebat, Jean-Charles
18
Dennis, Charles
18
Dhir, Amandeep
18
Thaichon, Park
18
Diamantopoulos, Adamantios
16
Rana, Nripendra P.
16
Das, Gopal
15
Jebarajakirthy, Charles
15
Richard, Marie-Odile
15
Valette-Florence, Pierre
15
Balaji, M. S.
14
Bartikowski, Boris
14
Kaur, Puneet
14
Sharma, Piyush
14
Foroudi, Pantea
13
Japutra, Arnold
13
Klaus, Philipp
13
Lombart, Cindy
13
Mortimer, Gary
13
Otterbring, Tobias
13
Talwar, Shalini
13
Babin, Barry J.
12
Pereira, Vijay
12
Sands, Sean
12
Bogomolova, Svetlana
11
Borges, Adilson
11
Kukar-Kinney, Monika
11
Lunardo, Renaud
11
Northey, Gavin
11
Agag, Gomaa
10
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Asia Pacific business review
British journal of management
European journal of marketing
European management review : EMR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International marketing review
8
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
7
International journal of consumer studies
6
Journal of marketing theory and practice
6
Psychology & marketing
6
European management journal
5
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of hospitality management
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
117
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41
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117
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41
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
42
Engaging and retaining customers with AI and employee service
Prentice, Catherine
;
Nguyen Tuyet-Mai
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012390002
Saved in:
43
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
44
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
45
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
46
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
47
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
48
The phenomenon of purchasing second-hand products by the BOP consumers
Mukherjee, Srabanti
;
Datta, Biplab
;
Paul, Justin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012305907
Saved in:
49
Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238483
Saved in:
50
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
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