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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Iyer, Rajesh"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Wang, Cheng Lu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
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Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
72
Brand management
27
Markenführung
27
Beziehungsmarketing
23
Luxury goods
22
Luxusgüter
22
Fashion
17
Mode
17
Social Web
17
Social web
17
Internet marketing
15
Marketing management
15
Marketingmanagement
15
Online-Marketing
15
Brand image
14
Markenimage
14
Bibliometrics
13
Bibliometrie
13
Brand
11
Markenartikel
11
Customer value
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Kundenwert
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China
8
Digitalisierung
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Digitization
7
Einzelhandel
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Innovation
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Nachhaltigkeit
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Retail trade
7
Sustainability
7
Sustainable development
7
Bekleidungsindustrie
6
Clothing industry
6
Corporate reputation
6
Cultural identity
6
Customer satisfaction
6
Firmenimage
6
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59
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Article
84
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2
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84
Aufsatz in Zeitschrift
84
Aufsatz im Buch
2
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2
Case study
2
Collection of articles of several authors
2
Conference paper
2
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2
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Language
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English
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Beatty, Sharon E.
Iyer, Rajesh
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Wang, Cheng Lu
Laroche, Michel
28
Diamantopoulos, Adamantios
17
Cleveland, Mark
16
Valette-Florence, Pierre
16
Bartikowski, Boris
14
Richard, Marie-Odile
14
Dwivedi, Yogesh Kumar
12
Balaji, M. S.
11
Pereira, Vijay
11
Sharma, Piyush
11
Teng, Lefa
11
Kukar-Kinney, Monika
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Filieri, Raffaele
9
Malik, Ashish
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Yang, Zhiyong
9
Arslanagic-Kalajdzic, Maja
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Mattila, Anna S.
8
Oghazi, Pejvak
8
Alamanos, Eleftherios
7
Babin, Barry J.
7
Behl, Abhishek
7
Cornwell, T. Bettina
7
Donthu, Naveen
7
Foroudi, Pantea
7
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Asia Pacific business review
British journal of management
Journal of business research : JBR
Journal of consumer behaviour
Services marketing cases in emerging markets : an asian perspective
The journal of consumer marketing
Journal of retailing and consumer services
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Asia Pacific journal of marketing and logistics
9
International marketing review
8
International journal of consumer studies
7
Journal of strategic marketing
7
The journal of services marketing
6
International journal of advertising : the review of marketing communications
5
Journal of marketing theory and practice
5
Psychology & marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asian journal of business ethics : AJBE
1
Business, finance and economics of China
1
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ECONIS (ZBW)
86
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21
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86
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21
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
22
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
23
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
24
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
25
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
26
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
27
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
28
Modeling word-of-mouth usage : a replication
Iyer, Rajesh
;
Griffin, Mitch
- In:
Journal of business research : JBR
126
(
2021
),
pp. 512-523
Persistent link: https://www.econbiz.de/10012494312
Saved in:
29
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
30
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
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