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~isPartOf:"Asia Pacific business review"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of business excellence"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global information management"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Indien
Kundenwert
Markenführung
Nachhaltige Entwicklung
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
41
Relationship marketing
28
Beziehungsmarketing
27
Social Web
25
Social web
25
Brand image
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Bibliometrics
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Melewar, T. C.
12
Gupta, Suraksha
11
Munjal, Surender
10
Pereira, Vijay
10
Foroudi, Pantea
9
Valette-Florence, Pierre
9
Merchant, Altaf
8
Merrilees, Bill
8
Budhwar, Pawan S.
7
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Shukla, Paurav
7
Christodoulides, George
6
Dennis, Charles
6
Filieri, Raffaele
6
Phau, Ian
6
Rahman, Zillur
6
Spielmann, Nathalie
6
Banwet, D. K.
5
Buil, Isabel
5
Hultman, Magnus
5
Kitchen, Philip J.
5
Michel, Géraldine
5
Mühlbacher, Hans
5
Roper, Stuart
5
Rose, Gregory
5
Sharifah Faridah Syed Alwi
5
Singh, Jaywant
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
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4
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Asia Pacific business review
International business review : the official journal of the European International Business Academy
International journal of business excellence
Journal of business research : JBR
Journal of global information management
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
6
International marketing review
5
Journal of strategic marketing
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing and consumer services
3
Psychology & marketing
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
British journal of management
2
Business strategy and the environment
2
European management journal
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of human resource management
2
Journal of advertising
2
Journal of international management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Management decision
2
Athens journal of business & economics : AJBE
1
Benchmarking : an international journal ; BIJ
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Human resource management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of innovation and sustainable development : IJISD
1
International journal of learning and change : IJLC
1
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ECONIS (ZBW)
69
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69
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
3
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
4
Developing a framework for electronic engagement at work : a phenomenological study
Gupta, Manish
;
Jain, Aman
;
Nayak, Niladri Bihari
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012799458
Saved in:
5
Esoteric governance mechanism and collective brand equity creation in confederated organizations : evidence from an emerging economy
Basu, Shubhabrata
;
Pereira, Vijay
;
Sinha, Paresha
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 217-230
Persistent link: https://www.econbiz.de/10013325589
Saved in:
6
An exploratory study into emerging market SMEs' involvement in the circular economy : evidence from India's indigenous Ayurveda industry
Pereira, Vijay
;
Nandakumar, M. K.
;
Sahasranamam, Sreevas
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 188-199
Persistent link: https://www.econbiz.de/10013168123
Saved in:
7
Leveraging cultural and relational capabilities for business model innovation : the case of a digital media EMMNE
Malik, Ashish
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 270-282
Persistent link: https://www.econbiz.de/10013325607
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
10
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
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