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~isPartOf:"Asia Pacific business review"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of business excellence"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Kundenwert"
~subject:"Marketing management"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Kundenwert
Marketing management
Nachhaltige Entwicklung
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
41
Markenführung
41
Relationship marketing
28
Beziehungsmarketing
27
Brand image
23
Markenimage
23
Social Web
23
Social web
23
Luxury goods
21
Luxusgüter
21
Bibliometrics
20
Bibliometrie
20
Fashion
18
Internet marketing
18
Mode
18
Online-Marketing
18
Brand
16
Marketingmanagement
16
Innovation
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Markenartikel
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Indien
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Innovationsmanagement
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Emerging economies
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8
Digitization
8
Globalisierung
8
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Persönlichkeitspsychologie
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31
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2
Konferenzbeitrag
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Laroche, Michel
6
Lim, Weng Marc
5
Boso, Nathaniel
4
Cavusgil, Erin
4
Javalgi, Rajshekhar G.
4
Khan, Huda
4
Kim, Sang Jin
4
Parida, Vinit
4
Pereira, Vijay
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Adomako, Samuel
3
Balmer, John M.T.
3
Cardinali, Silvio
3
Cavusgil, S. Tamer
3
Cho, Yoon-Na
3
Danso, Albert
3
Foroudi, Pantea
3
Gupta, Suraksha
3
Hidalgo, Pedro
3
Hultman, Magnus
3
Kadic-Maglajlic, Selma
3
Kim, Juran
3
Kitchen, Philip J.
3
Luce, Fernando Bins
3
Madhavaram, Sreedhar
3
Martin, Silvia L.
3
Melewar, T. C.
3
Micevski, Milena
3
Minton, Elizabeth A.
3
Murphy, Patrick E.
3
Spielmann, Nathalie
3
St. Davčik, Nebojša
3
Story, Vicky M.
3
Svensson, Göran
3
Taylor, Charles Raymond
3
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Asia Pacific business review
International business review : the official journal of the European International Business Academy
International journal of business excellence
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
European management journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
Business strategy and the environment
2
Technological forecasting & social change : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of innovation and sustainable development : IJISD
1
International journal of process management and benchmarking : IJPMB
1
International marketing : emerging markets
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of global marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Management decision
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Psychology & marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
31
Showing
1
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10
of
31
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
Sustainable innovations in an indigenous Indian Ayurvedic MNE
Malik, Ashish
;
Pereira, Vijay
;
Budhwar, Pawan S.
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 402-413
Persistent link: https://www.econbiz.de/10013197915
Saved in:
3
Towards a transformative model of circular economy for SMEs
Zhu, Bing
;
Nguyen Tuyet-Mai
;
Nang Sarm Siri
;
Malik, Ashish
- In:
Journal of business research : JBR
144
(
2022
),
pp. 545-555
Persistent link: https://www.econbiz.de/10013185012
Saved in:
4
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
5
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
8
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
9
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
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