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~isPartOf:"Asia Pacific business review"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Bouncken, Ricarda B."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Brand"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand
Kundenwert
Nachhaltige Entwicklung
Consumer behaviour
84
Konsumentenverhalten
84
Brand management
40
Markenführung
40
Innovation
27
Relationship marketing
27
Beziehungsmarketing
26
Social Web
23
Social web
23
Brand image
21
Luxury goods
21
Luxusgüter
21
Markenimage
21
Bibliometrics
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Beatty, Sharon E.
Behl, Abhishek
Bouncken, Ricarda B.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Foroudi, Pantea
5
Gupta, Suraksha
5
Phau, Ian
5
Shukla, Paurav
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Melewar, T. C.
4
Adomako, Samuel
3
Amankwah-Amoah, Joseph
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Cho, Yoon-Na
3
Danso, Albert
3
Davvetas, Vasileios
3
Grohs, Reinhard
3
Jin, Zhongqi
3
Kim, Juran
3
Kim, Sang Jin
3
Koll, Oliver
3
Kumar, Ajay
3
Luce, Fernando Bins
3
Merchant, Altaf
3
Michel, Géraldine
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Motoki, Kosuke
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3
Parida, Vinit
3
Salo, Jari
3
Silveira, Cleo Schmitt
3
Taylor, Charles Raymond
3
Teck Ming Tan
3
Tiago, Flávio Borges
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Wallpach, Sylvia von
3
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Asia Pacific business review
International business review : the official journal of the European International Business Academy
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
4
Business strategy and the environment
3
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
3
Journal of retailing and consumer services
3
The journal of product & brand management
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Asia Pacific journal of marketing and logistics
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Athens journal of business & economics : AJBE
1
European journal of international management : EJIM
1
European management review : EMR
1
International journal of consumer studies
1
International journal of entrepreneurial behavior & research
1
International journal of innovation and sustainable development : IJISD
1
International journal of process management and benchmarking : IJPMB
1
International marketing : emerging markets
1
Journal of business ethics : JBE
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of public policy & marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Management decision
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Psychology & marketing
1
Strategic change
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
36
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1
Corporate sustainability entrepreneurship : the role of green entrepreneurial orientation and organizational resilience capacity for green innovation
Khan, Naveed R.
;
Ameer, Farah
;
Bouncken, Ricarda B.
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468562
Saved in:
2
New work design for knowledge creation and sustainability : an empirical study of coworking-spaces
Bouncken, Ricarda B.
;
Aslam, Muhammad Mahmood
;
Gantert, Till
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468748
Saved in:
3
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
4
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
5
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
6
Sustainable innovations in an indigenous Indian Ayurvedic MNE
Malik, Ashish
;
Pereira, Vijay
;
Budhwar, Pawan S.
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 402-413
Persistent link: https://www.econbiz.de/10013197915
Saved in:
7
Towards a transformative model of circular economy for SMEs
Zhu, Bing
;
Nguyen Tuyet-Mai
;
Nang Sarm Siri
;
Malik, Ashish
- In:
Journal of business research : JBR
144
(
2022
),
pp. 545-555
Persistent link: https://www.econbiz.de/10013185012
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
10
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
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