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~isPartOf:"Asia Pacific business review"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Bouncken, Ricarda B."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
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Indien
Kundenwert
Nachhaltige Entwicklung
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
41
Markenführung
41
Relationship marketing
28
Beziehungsmarketing
27
Innovation
27
Brand image
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Social Web
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Social web
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Beatty, Sharon E.
Behl, Abhishek
Bouncken, Ricarda B.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Munjal, Surender
9
Pereira, Vijay
9
Budhwar, Pawan S.
7
Rowley, Chris
4
Roy, Subhadip
4
Adomako, Samuel
3
Buckley, Peter J.
3
Cavusgil, Erin
3
Cho, Yoon-Na
3
Danso, Albert
3
Fitzgerald, Robert
3
Forsans, Nicolas
3
George, Rejie
3
Kaciak, Eugene
3
Kumar, Vikas
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Parida, Vinit
3
Sharma, Piyush
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Singla, Chitra
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Sinha, Paresha
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Temouri, Yama
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Thakur Wernz, Pooja
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Varma, Arup
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Welsh, Dianne H. B.
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Boyle, Brendan
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Chatterjee, Sharmila C.
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Chaudhuri, Ranjan
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Asia Pacific business review
International business review : the official journal of the European International Business Academy
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Technological forecasting & social change : an international journal
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business strategy and the environment
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of entrepreneurial behavior & research
2
International journal of human resource management
2
Journal of international management
2
Journal of strategic marketing
2
Management decision
2
Routledge frontiers of business management
2
Services marketing cases in emerging markets : an asian perspective
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
Development agenda of Third World countries under the WTO regime ; 2
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
Financial modeling and risk management of energy and environmental instruments and derivates
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Human capital and innovation : examining the role of globalization
1
Human resource management
1
India Studies in Business and Economics
1
Indian banking : the new vision
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of innovation and sustainable development : IJISD
1
International journal of learning and change : IJLC
1
International journal of logistics : research and applications
1
International journal of managerial finance : IJMF
1
International journal of manpower
1
International journal of process management and benchmarking : IJPMB
1
International journal of public sector performance management
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ECONIS (ZBW)
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
32
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
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