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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Luxury goods"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Luxury goods
Markenartikel
Consumer behaviour
75
Konsumentenverhalten
75
Brand management
29
Markenführung
29
Relationship marketing
23
Beziehungsmarketing
22
Luxusgüter
21
Bibliometrics
19
Bibliometrie
19
Fashion
18
Mode
18
Social Web
18
Social web
18
Brand image
16
Internet marketing
16
Markenimage
16
Marketing management
16
Marketingmanagement
16
Online-Marketing
16
Innovation
14
Brand
11
India
11
Indien
11
Nachhaltige Entwicklung
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Sustainable development
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Innovation management
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Innovationsmanagement
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Customer value
9
Kundenwert
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Digitalisierung
8
Digitization
8
Multinationales Unternehmen
8
Transnational corporation
8
Emerging economies
7
Market research
7
Marktforschung
7
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7
South Korea
7
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22
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1
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Conference paper
Aufsatz in Zeitschrift
23
Collection of articles of several authors
1
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1
Language
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English
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Author
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Valette-Florence, Pierre
12
Shukla, Paurav
8
Christodoulides, George
6
Melewar, T. C.
6
Foroudi, Pantea
5
Gupta, Suraksha
5
Phau, Ian
5
Aiello, Gaetano
4
Balabanis, George
4
De Chernatony, Leslie
4
Diamantopoulos, Adamantios
4
Filieri, Raffaele
4
Holmqvist, Jonas
4
Kapferer, Jean-Noël
4
Kauppinen-Räisänen, Hannele
4
Kessous, Aurélie
4
Laurent, Gilles
4
Megehee, Carol M.
4
Michel, Géraldine
4
Veloutsou, Cleopatra
4
Wallpach, Sylvia von
4
Augusto, Mário Gomes
3
Boukis, Achilleas
3
Chandon, Jean-Louis
3
Davvetas, Vasileios
3
Donvito, Raffaele
3
Godey, Bruno
3
Grohs, Reinhard
3
Hemetsberger, Andrea
3
Khalifa, Dina
3
Koll, Oliver
3
Lowrey, Tina M.
3
Mandler, Timo
3
Merchant, Altaf
3
Motoki, Kosuke
3
Mrad, Mona
3
Mühlbacher, Hans
3
Parguel, Béatrice
3
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
International marketing review
3
International journal of advertising : the quarterly review of marketing communications
2
Psychology & marketing
2
Business strategy and the environment
1
European journal of international management : EJIM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
23
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1
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10
of
23
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date (newest first)
date (oldest first)
1
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
4
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
5
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
6
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
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