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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Indien"
~subject:"Südkorea"
~type_genre:"Article in journal"
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Consumer behaviour
Customer satisfaction
Indien
Südkorea
Konsumentenverhalten
64
Brand management
25
Markenführung
25
Relationship marketing
22
Beziehungsmarketing
21
Luxury goods
21
Luxusgüter
21
Fashion
17
Mode
17
Social Web
15
Social web
15
Brand image
14
Markenimage
14
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Online-Marketing
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Bibliometrics
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Brand
10
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Digitization
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Cultural identity
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Firmenimage
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Innovation
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Kulturelle Identität
6
Nachhaltige Entwicklung
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Nachhaltigkeit
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South Korea
6
Sustainability
6
Sustainable development
6
China
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72
Collection of articles of several authors
4
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4
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2
Konferenzbeitrag
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Author
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Yang, Zhiyong
Laroche, Michel
29
Rowley, Chris
19
Cleveland, Mark
16
Chebat, Jean-Charles
14
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Valette-Florence, Pierre
13
Richard, Marie-Odile
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Melewar, T. C.
10
Oh, Ingyu
10
Pereira, Vijay
10
Teng, Lefa
10
Filieri, Raffaele
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Foroudi, Pantea
8
Gupta, Suraksha
8
Malik, Ashish
8
Martin, Drew
8
Mattila, Anna S.
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Chen, Qimei
7
Dennis, Charles
7
Donthu, Naveen
7
Geuens, Maggie
7
Liu, Martin J.
7
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of retailing and consumer services
15
Asia Pacific journal of marketing and logistics
7
European management journal
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of strategic marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Journal of consumer behaviour : an international research review
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
The journal of services marketing
3
Cross-cultural buyer behavior
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global fashion marketing : JGfM
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asian business & management
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
72
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11
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
12
When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
Saved in:
13
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
14
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
15
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
16
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
17
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
18
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
19
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
20
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
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