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~isPartOf:"Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Dienstleistungssektor"
~subject:"Produktentwicklung"
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Unternehmenserfolg
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O'Cass, Aron
4
Heirati, Nima
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Ahmadi, Hormoz
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Sok, Phyra
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
Journal of strategic marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of services marketing
4
Journal of business research : JBR
2
International small business journal : researching entrepreneurship
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
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Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
2
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
3
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
4
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
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