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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Ausgewählte Studien des ECC-Handel"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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1
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1
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Asia Pacific journal of marketing and logistics
Ausgewählte Studien des ECC-Handel
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Consumer goods Europe
10
Premier reference source
5
Harvard business review : HBR
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
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Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
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3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
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2
Building corporate identity, image and reputation in the digital era
2
Contributions to management science
2
Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
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International journal of business innovation and research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
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Marketing management : a cultural perspective
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Märkte, Informationen für die Werbeplanung
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The journal of consumer marketing
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Ab 2001: The essential link
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Applied Marketing Science /Angewandte Marketingforschung
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Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
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Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
Saved in:
2
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
3
Wechselwirkungen im Multi-Channel-Vertrieb : empirische Ergebnisse und Erkenntnisse zum Konsumentenverhalten in Mehrkanalsystemen des Handels
Baal, Sebastian van
;
Hudetz, Kai
-
2006
Persistent link: https://www.econbiz.de/10003598747
Saved in:
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