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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cogent business & management"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Nikula, Anna"
~type_genre:"Thesis"
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Asia Pacific journal of marketing and logistics
Cogent business & management
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Wahrgenommene Markenglobalität : eine experimentelle Analyse isolierter und kontextgebundener Wirkungen
Nikula, Anna
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2013
Persistent link: https://www.econbiz.de/10009738466
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