//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cogent business & management"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Experiment"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Markenpolitik
18
Brand management
16
Markenführung
16
Deutschland
13
Germany
13
B-to-B-Marketing
10
Business-to-business marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Brand
6
Markenartikel
6
Brand image
5
Business-to-Business-Marketing
5
Markenimage
5
Theorie
5
Theory
5
Erfolgsfaktor
4
Investitionsgütermarketing
4
Kaufentscheidung
4
Perception
4
Strategisches Management
4
Success factor
4
Verbraucher
4
Verbraucherverhalten
4
Wahrnehmung
4
Beziehungsmarketing
2
China
2
Consumer goods marketing
2
Customer satisfaction
2
Innovation
2
KMU
2
Klein- und Mittelbetrieb
2
Konsumgütermarketing
2
Kundenbindung
2
Kundenzufriedenheit
2
Markentransfer
2
National culture
2
Nationalkultur
2
Personality psychology
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Hochschulschrift
2
Language
All
German
2
Author
All
Anselstetter, Sabine
1
Wormland-Rennert, Stefanie
1
Published in...
All
Asia Pacific journal of marketing and logistics
Cogent business & management
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Research
3
Schriftenreihe Studien zum Konsumentenverhalten
2
Dissertation Series CentER
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
Innovatives Markenmanagement
1
JIBS dissertation series / Jönköping International Business School
1
Marken- und Produktmanagement
1
Schriften zum innovativen Marketing
1
Schriftenreihe Volkswirtschaftliche Forschungsergebnisse
1
Springer Gabler Research
1
Springer-Gabler Research
1
Springer-Gabler Research / Marken- und Produktmanagement
1
Strategie, Marketing und Informationsmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experimentelle Analyse zur Erfolgskontrolle von Markentransfers
Wormland-Rennert, Stefanie
-
2013
Persistent link: https://www.econbiz.de/10009788664
Saved in:
2
Preisspreizung und Preispflege in mehrstufigen Absatzkanälen : theoretische Fundierung und empirische Analysen im Konsumgütermarkt
Anselstetter, Sabine
-
2010
Persistent link: https://www.econbiz.de/10013430856
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->