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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cogent business & management"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Kundenzufriedenheit"
~type_genre:"Thesis"
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Kundenzufriedenheit
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Mauthe, Oliver
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Asia Pacific journal of marketing and logistics
Cogent business & management
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Applied Marketing Science / Angewandte Marketingforschung
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Business-to-Business-Marketing
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Forum Marketing
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ECONIS (ZBW)
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Konsumentenglück und multisensorische Markenführung : Wie erlebbare Marken Loyalität stiften
Mauthe, Oliver
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2010
Persistent link: https://www.econbiz.de/10013430816
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Markenloyalität in der Hotellerie : Analyse zur Gästebindung unter besonderer Berücksichtigung des Lösungsansatzes "Loyalitätsbasierendes Marketing-Management als strategisches Mar...
Gruner, Axel
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2003
Persistent link: https://www.econbiz.de/10001751263
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