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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cogent business & management"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~type_genre:"Collection of articles of several authors"
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Asia Pacific journal of marketing and logistics
Cogent business & management
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Themed issue: Branding in Asia
In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 287-340
Persistent link: https://www.econbiz.de/10009752325
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