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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Wirtschaftswissenschaft"
~person:"Brown, Mark"
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Asia Pacific journal of marketing and logistics
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Wirtschaftswissenschaft
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Framework for
mobile
marketing
: the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
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