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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~isPartOf:"Service business"
~subject:"Beschwerdemanagement"
~subject:"Brand image"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Brand image
Beziehungsmarketing
330
Relationship marketing
330
Consumer behaviour
176
Konsumentenverhalten
176
Customer satisfaction
105
Kundenzufriedenheit
105
Dienstleistungsqualität
80
Service quality
80
Einzelhandel
58
Retail trade
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Brand management
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Markenführung
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Online retailing
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Online-Handel
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Confidence
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Vertrauen
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E-commerce
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Electronic Commerce
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Social web
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Distribution channel
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Marketing management
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Marketingmanagement
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Vertriebsweg
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Lieferantenmanagement
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Supplier relationship management
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Emotion
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Brand
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Complaint management
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Customer integration
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Internet marketing
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Kundenintegration
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Online-Marketing
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Customer loyalty
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Asia Pacific journal of marketing and logistics
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Service business
Journal of business research : JBR
135
Journal of retailing and consumer services
91
The journal of product & brand management
78
The journal of brand management : an international journal
69
International journal of hospitality management
58
Cogent business & management
31
Journal of hospitality marketing & management
29
Journal of travel and tourism marketing
29
Psychology & marketing
29
The journal of services marketing
27
International journal of contemporary hospitality management
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of strategic marketing
23
European journal of marketing : EJM
22
Marketing intelligence & planning
22
Tourism management : research, policies, practice
21
The service industries journal
20
Journal of marketing management : MM
19
International journal of internet marketing and advertising : IJIMA
18
Journal of the Academy of Marketing Science
17
SpringerLink / Bücher
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Services marketing quarterly
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of promotion management : innovations in planning and applied research
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Marketing letters : a journal of research in marketing
14
Journal of marketing
13
Journal of service research : JSR
13
European journal of marketing
12
Journal of marketing communications
12
Journal of service management
12
Business horizons
11
Journal of business ethics : JOBE
11
Journal of internet commerce
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
7
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
8
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
9
Underscoring trainer's lack of effort or talent in service failure of personal fitness training : customers' negative word-of-mouth response
Park, Sangchul
;
Lee, Hyun-Woo
;
Nite, Calvin
- In:
Service business
17
(
2023
)
4
,
pp. 1025-1050
Persistent link: https://www.econbiz.de/10014504697
Saved in:
10
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
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