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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Clothing"
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Search: subject_exact:"Markenidentität"
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Clothing
Brand image
166
Markenimage
166
Consumer behaviour
138
Konsumentenverhalten
138
Brand management
104
Markenführung
104
Brand
58
Markenartikel
58
Beziehungsmarketing
36
Relationship marketing
36
Designation of origin
27
Herkunftsbezeichnung
27
Fashion
24
Mode
24
Bekleidung
20
Luxury goods
18
Luxusgüter
18
Social Web
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Social web
18
China
14
Brand loyalty
13
Rules of origin
13
Ursprungsregeln
13
Internet marketing
12
Online-Marketing
12
Advertising effects
11
Markentreue
11
Werbewirkung
11
Customer satisfaction
10
Kundenzufriedenheit
10
Brand attitude
9
Confidence
9
India
9
Indien
9
Vertrauen
9
Viral marketing
9
Virales Marketing
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8
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Kwon, Wi-suk
2
Aagerup, Ulf
1
Arancibia Carvajal, Sara
1
Bahng, Young Jin
1
Bakış, Selen
1
Behrendt, Karl
1
Bennur, Shubhapriya
1
Büdeyri-Turan, Işıl
1
Chang, Jae Youn
1
Erdoğmuş, İrem
1
Forney, Judith
1
Fu, Yu-Min
1
Ghosh, Durga
1
Hawley, Jana M.
1
Hill, Nigel
1
Huang, Stephen Chi-Tsun
1
Jegethesan, Kavisha
1
Jin, Byoungho
1
KIncade, Doris H.
1
Kamenidou, Irene
1
Kim, HaeJung
1
Kim, Youn-Kyung
1
Kim, Youn-kyung
1
Kitapçı, Hakan
1
Knight, Dee
1
Kumar, Archana
1
Lee, Hyun-joo
1
Lee, Min-Young
1
Lee, Seung-eun
1
Lennon, Sharron J.
1
May, Daniel Esteban
1
Mylonakis, John
1
Nikolouli, Konstantina
1
Pelton, Lou
1
Schanski, Morgan
1
Shen, Dong
1
Sneddon, Joanne N.
1
Soutar, Geoffrey N.
1
Tong, Xiao
1
Touchette, Ben
1
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Asia Pacific journal of marketing and logistics
GITAM journal of management : a quarterly publication of GITAM Institute of Management
Journal of fashion marketing and management
International journal of consumer studies
3
Journal of retailing and consumer services
3
Global business review
2
International journal of management practice : IJMP
2
International journal of technology marketing : IJTMkt
2
Journal of global fashion marketing : JGfM
2
Journal of international consumer marketing
2
Journal of marketing communications
2
The IUP journal of brand management : IJBRM
2
The journal of consumer marketing
2
African journal of business and economic research : AJBER
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Corporate communications : an international journal
1
Economics & finance notes
1
Emerging research on Islamic marketing and tourism in the global economy
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of enterprise network management
1
International journal of export marketing : IJExportM
1
International journal of green economics : IJGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal for global business advancement : JGBA
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Management : journal of contemporary management issues
1
Perspectives in marketing, innovation and strategy
1
Psychology & marketing
1
Regimewechsel und Gesellschaftswandel in Osteuropa : Beiträge für die 15. Tagung junger Osteuropa-Experten
1
Sport, Business and Management : an international journal ; SBM
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
20
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1
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
2
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
3
Customer value, purchase intentions and willingness to pay : the moderating effects of cultural/economic distance
Tsuchiya, Hitoshi
;
Fu, Yu-Min
;
Huang, Stephen Chi-Tsun
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 268-286
Persistent link: https://www.econbiz.de/10013163326
Saved in:
4
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
5
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
6
A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
7
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
8
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
9
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
10
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
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