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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
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Search: subject_exact:"Search engine marketing"
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Brand image
Internet marketing
291
Online-Marketing
291
Social Web
147
Social web
147
Consumer behaviour
130
Konsumentenverhalten
130
Online retailing
81
Online-Handel
81
Viral marketing
78
Virales Marketing
78
E-commerce
62
Electronic Commerce
62
Beziehungsmarketing
46
Relationship marketing
46
Brand management
39
Markenführung
39
Advertising effects
36
Werbewirkung
36
Website
32
Markenimage
30
Social media
30
Tourism marketing
30
Tourismusmarketing
30
social media
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Internet
26
Customer satisfaction
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Kundenzufriedenheit
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Confidence
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Urlaubsverhalten
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Al-Adwan, Ahmad Samed
1
Alryalat, Mohammad Abdallah Ali
1
Anaya-Sánchez, Rafael
1
Aranda, Evangelina
1
Arroyo, Pilar
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Becerra, Enrique P.
1
Bilgihan, Anil
1
Buhalis, Dimitrios
1
Campo, Sara
1
Carrete-Lucero, Lorena de la Paz
1
Castañeda-García, J. A.
1
Castillo, Gricel
1
Cham Tat Huei
1
Chang, Man Kit
1
Chauhan, Sandeep
1
Cheung, Man Lai
1
Daly, Timothy
1
Dantas, Danilo C.
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Eugene Cheng-xi Aw
1
Evers, Uwana
1
Farrington, Thomas
1
Fernández, Alejandra C.
1
Fernández-Cavia, José
1
Frías-Jamilena, D. M.
1
Gautam, Vikas
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Gupta, Seema
1
Gómez, Mar
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Hao, Ruohong
1
Harrigan, Paul
1
Hu, Meng
1
Hunter, William Cannon
1
Ismail, Ahmed Rageh
1
Jacob, Jayanth
1
Janakiraman, Ramkumar
1
Jiménez-Barreto, Jano
1
Johnson, Lester W.
1
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Asia Pacific journal of marketing and logistics
Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Tourism management : research, policies, practice
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
12
International journal of advertising : the review of marketing communications
10
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
International journal of hospitality management
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
International journal of consumer studies
5
Journal of advertising research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
30
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
8
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
9
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
10
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
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