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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of retail & distribution management"
~source:"econis"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
455
Relationship marketing
455
Consumer behaviour
280
Konsumentenverhalten
280
Customer satisfaction
193
Kundenzufriedenheit
193
Dienstleistungsqualität
147
Service quality
147
Hotel industry
85
Hotellerie
85
Brand management
77
Markenführung
77
Brand image
69
Gastronomie
69
Markenimage
69
Restaurant industry
69
Confidence
46
Vertrauen
46
Emotion
44
Einzelhandel
39
Retail trade
39
Customer service
34
Kundenservice
34
Brand
32
Markenartikel
32
Online retailing
32
Online-Handel
32
Satisfaction
32
Beschwerdemanagement
29
Complaint management
29
Brand loyalty
28
Customer integration
28
Internet marketing
28
Kundenintegration
28
Loyalty
28
Online-Marketing
28
USA
27
United States
27
Social Web
25
Social web
25
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294
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2
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Article
454
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1
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Article in journal
455
Aufsatz in Zeitschrift
455
Collection of articles of several authors
1
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1
Konferenzbeitrag
1
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1
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English
455
Author
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Han, Heesup
17
Jang, Soocheong
10
Hyun, Sunghyup Sean
9
Mattila, Anna S.
9
Wong, IpKin Anthony
8
Ahn, Jiseon
6
Qu, Hailin
6
Kim, Wansoo
5
Busser, James A.
4
Hwang, Jinsoo
4
Lee, Choong-Ki
4
Prentice, Catherine
4
Ryu, Kisang
4
Shulga, Lenna V.
4
So, Kevin Kam Fung
4
Song, Hak-jun
4
Tanford, Sarah
4
Thaichon, Park
4
Torres, Edwin N.
4
Yu, Jongsik
4
Back, Ki-Joon
3
Bai, Billy
3
Chua, Bee-Lia
3
DiPietro, Robin B.
3
Gao, Yixing
3
Gil Saura, Irene
3
Ha, Jooyeon
3
Hanks, Lydia
3
Im, Jinyoung
3
Khan, Imran
3
Kim, Woo Gon
3
Lai, Ivan K. W.
3
Lee, Jin-soo
3
Liu, Matthew Tingchi
3
Quach, Sara
3
Raab, Carola
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Shamim, Amjad
3
Sreejesh, S.
3
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of hospitality management
International journal of retail & distribution management
Journal of business research : JBR
649
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
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455
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Customers' intention to compliment and complain via AI-enabled platforms : a self-disclosure perspective
Cai, Ruiying
;
Wang, Yao-Chin
;
Sun, Jie
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457799
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
9
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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