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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Firm performance"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Markenführung"
~subject:"Satisfaction"
~subject:"Scheduling"
~type:"article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Asia Pacific journal of marketing and logistics
International journal of production economics
Journal of business research : JBR
Journal of marketing for higher education
Journal of marketing management : MM
Journal of world business : JWB
1
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ECONIS (ZBW)
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Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
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