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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kaynak, Erdener"
~person:"Keh, Hean Tat"
~subject:"Brand image"
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising : official publication of the American Academy of Advertising
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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