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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Keh, Hean Tat"
~person:"Natter, Martin"
~subject:"Marktsegmentierung"
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Keh, Hean Tat
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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New metrics for evaluating preference maps
Faure, Corinne
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10008664488
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