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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Wang, Pengji"
~subject:"Einzelhandel"
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Einzelhandel
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Asia Pacific journal of marketing and logistics
International journal of retail and distribution management
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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What is a retail brand : a systematic review of terms and definitions
Chen, Shaoyuan
;
Wang, Pengji
;
Wood, Jacob
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 653-673
Persistent link: https://www.econbiz.de/10014281096
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