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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~type:"book"
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Einzelhandel
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Asia Pacific journal of marketing and logistics
International journal of retail and distribution management
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
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