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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Alvarez, Maria D."
~subject:"Brand extension"
~subject:"Markenimage"
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Alvarez, Maria D.
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Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
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Animosity based on traditional enmity versus other causes
Campo, Sara
;
Alvarez, Maria D.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10013163350
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